How Your New Siding Business Can Reach More Customers This Summer

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August 6, 2025 | By RGR Marketing Blog

Is Your Siding Business Reaching Enough Customers?

For new siding installers, summer can never come fast enough. This is because summertime is the prime season for home improvement projects, and siding replacements often rise to the top of homeowners’ to-do lists.

If you’ve recently started a siding business, now is the time to get proactive about finding and converting customers. The competition in the new siding niche is fierce, but with the right marketing mix, you can give your business a major boost this season. Here are some steps to take that will help get you started.

Step Up Your Digital Presence

Before you spend a single dollar on ads, make sure your new company’s digital foundation is solid. Your website should clearly display your services, showcase high-quality before-and-after photos, and feature easy ways for customers to get in touch. This latter part can be anything from a click-to-call button, a form, or even a chat option.

Since many homeowners browse the internet on their phones, your site must be mobile-friendly and quick to load on smaller screens. Google’s “Core Web Vitals” are now a major SEO factor, so a fast, user-friendly site is more likely to rank higher in searches for hot keywords like “siding installation near me” or “summer home siding projects.”

Refresh Your SEO Strategy for 2025

Search engine optimization is always evolving, and 2025 is no exception. This year, voice search is growing, which means it will be more important to optimize for conversational queries like “Who installs siding in my area?” By keeping up with new technologies, you can capture new traffic.

Local SEO is also especially important for a new siding business. Make sure your Google Business Profile is up to date with accurate contact information, hours, and photos. Encourage happy customers to leave reviews—search engines now weigh recent, authentic feedback more heavily than older reviews.

Lastly, don’t forget to include long-tail keywords in your blog content. For example, posts like “Best Siding Colors for Hot Climates” or “How to Maintain Vinyl Siding Through Summer Heat” can not only attract customers searching for specific guidance, but also position you as a trusted expert.

Engage on Social Media in Fresh Ways

While Facebook and Instagram ads might remain the top picks simply because they are so reliable, 2025 has brought new social media opportunities for small business exposure. Short-form videos on TikTok, Instagram Reels, and YouTube Shorts are now a proven way to grab attention. A quick 15-second timelapse of a siding project or a “before-and-after reveal” can rack up views and shares.

A great way to engage with your community online is by posting polls (“Which siding color would you choose?”) or hosting giveaways (“Win $500 off your next siding project—enter by sharing this post!”). Also, take advantage of geotargeted ads. Platforms now let you target potential customers not just by city, but by neighborhood or radius around your business location.

Experiment with Novel Campaigns

If you really want to stand out this summer, then you may want to try something unconventional. For instance, you might consider a “Siding in a Day” challenge where you document a full project from start to finish in one day, then share it online. Or partner with local hardware stores, landscapers, or roofing companies for cross-promotions. This is effective because referring to each other’s customers can create a steady pipeline of leads.

Seasonal campaigns can also work well. As an example, you can market your services as “energy-saving siding upgrades” for homeowners looking to keep cool and reduce their utility bills in the summer heat. Tie this to any relevant local rebates or energy efficiency incentives for extra appeal.

Put AI to Work for You

AI is changing how things are done. By tapping into the power of AI-powered design programs, you can create ad visuals or mockups showing potential clients what their home could look like with new siding. Another way to use this incredible technology is by including AI chatbots on your website. Chatbots can answer customer questions instantly, even outside of your regular business hours, thus improving your lead capture rate.

AI is also highly effective at analyzing which of your ads are converting best, which will give you the data you need to shift your budget toward your most effective campaigns. This kind of data-driven optimization means you can stretch your marketing dollars further.

Keep Nurturing Leads

Many siding jobs are high-ticket purchases, and customers may take weeks or months to decide. So, keep in touch with prospects by offering them an email newsletter. Your newsletter can be a great way to share tips, seasonal maintenance reminders, and special offers. Automation tools even let you send a follow-up series to anyone who inquires—gently nudging them toward booking without overwhelming them.

For high-intent leads, making a quick phone call or sending a personal text can make a big difference. In the home improvement world, a little human touch goes a long way toward building trust.

The Best Companion to Organic Leads Is Purchased Leads

Your new siding business has a golden opportunity this summer because homeowners are ready to invest, and digital marketing tools have never been more accessible or powerful. But success won’t come from one single tactic. It requires a consistent, multi-channel approach that keeps your business visible, credible, and easy to hire.

But for businesses just starting out, this might seem like a lofty premise. That’s why purchased siding leads can be a tremendous boost to your jobs calendar, as well as your confidence. Purchasing new siding leads from RGR Marketing puts you in contact with homeowners who are not just interested in having new siding installed, but are practically ready to book their projects.

With RGR Marketing, you get to take advantage of our 20-plus years of experience working with home improvement contractors. We can provide you with high-quality siding leads that meet your target customer criteria. And, we even scrub and verify your leads, so you don’t have to. Get exclusive access to high-quality siding leads today and start your new siding business off on the right foot!

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Is Your Siding Business Reaching Enough Customers?

Step Up Your Digital Presence

Refresh Your SEO Strategy for 2025

Engage on Social Media in Fresh Ways

Experiment with Novel Campaigns

Put AI to Work for You

Keep Nurturing Leads

The Best Companion to Organic Leads Is Purchased Leads

Start making more
money today!

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Contact Us

Is Your Siding Business Reaching Enough Customers?

Step Up Your Digital Presence

Refresh Your SEO Strategy for 2025

Engage on Social Media in Fresh Ways

Experiment with Novel Campaigns

Put AI to Work for You

Keep Nurturing Leads

The Best Companion to Organic Leads Is Purchased Leads

Start making more money today!

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