Mortgage Sale and Refinance Tips to Help You Close More Deals in 2023

Home | Our Blog | Mortgage Sale and Refinance Tips to Help You Close More Deals in 2023

October 18, 2023 | By RGR Marketing Blog

Ready to Close More Mortgage Deals in 2023

If your mortgage company is like most, then your 2023 sales haven’t been as plentiful as you had hoped they would be back in January. But the year’s not over, so that means there’s still time to make a few changes to your routine that will help you close more deals in the fourth quarter.

The time to act is now if you want to boost your fourth quarter mortgage sales. Start putting the following eight mortgage sale and refinance tips into action and get your results back on track!

#1: Establish Trust Right Out of the Gate

The best salespeople know that if you want to close on a customer sooner rather than later (or not at all), then establishing trust early is paramount. In fact, that should be your one and only goal the first time you connect with a lead. Focus on building rapport and presenting yourself as an industry expert.

#2: Be 100% Honest

It’s not always easy for someone in sales to be honest. In fact, it can be a rarity. Thanks largely to the Internet, today’s consumer can smell a dishonest salesperson from a mile away based on their words and actions. So, if you want to see your mortgage sales improve, honesty is always the best policy.

#3: Be an Expert

Whether you’re a new mortgage officer or you’ve been at it for years, you need to convey to your prospects that you know what you’re talking about. After all, with a financial transaction as large as buying a home, nobody wants to risk everything by working with someone who doesn’t know their industry. Be an expert in your field. Answer your prospects’ questions honestly and accurately. This will go a long way to helping earn their trust and their business.

#4: Be a First Responder

Whether you are working with purchased mortgage leads or inbound leads, all too often the lead will go with the first mortgage company to call them. Time is always of the essence when you’re dealing with leads. Connect with your lead as soon as possible and every time they contact you, be sure to respond back quickly.

#5: Be Flexible

Your mortgage prospects can have a broad range of schedules. Some may work evening shifts while others may work weekends. Even if you prefer working Monday through Friday, 9-5, that doesn’t always mean that your prospects will be available during those hours. If you want to grow your mortgage business, then you need to be flexible enough to meet with clients outside of your “regular” business hours.

#6: Be in It for the Long Haul

It’s an extremely rare client that accepts a mortgage offer the first time they deal with a mortgage officer. In most cases, the span from first contact to offer acceptance can be lengthy. It pays to understand that going in. If you start getting impatient with your prospect because it’s taking longer than usual to convert them, then they’ll be able to tell and you will most likely lose that prospect.

#7: Be Proactive

A successful mortgage loan officer is one who is proactive instead of reactive. Don’t wait for things to happen to you. Prepare and have a plan ready for every interaction with your prospect. Know when to send out follow ups and stay up to date with everything, so you never have to worry about playing catch up with a client.

#8: Be a Valuable Partner

Always look for ways to add value to your prospect’s experience. For instance, be a valuable resource that your prospect can turn to for guidance, advice, and assistance. Create a strong network of professional partnerships, so you can refer your prospects to other respectable professionals whose services they might need, such as title agents, real estate agents, home insurance agents, landscapers, home improvement contractors, and more.

Better Mortgage Leads = More Closings

Along with sharpening up your salesperson skill set by following the above tips, improving your closing rate can also be attributed to working with higher quality leads. In fact, nothing can be a bigger waste of time and resources than trying to work your way through a lead list that’s filled with incomplete, dead, or duplicate leads.

At RGR Marketing, we take immense pride in our 20-plus years of working with mortgage companies. We provide our clients with highly targeted mortgage and refinance leads that are curated in action-ready lists that are scrubbed and verified. Plus, our lead lists can be easily uploaded into just about any contact management software.

If you want to partner with a mortgage lead provider with a reputation for delivering quality leads, then connect with RGR Marketing today and find out why so many mortgage companies have turned to us over the last 20-plus years for all their purchased lead solutions.

Start making more
money today!

Get Started

Popular

Recent

The Best Seasonal Offerings When Marketing a Home Services BusinessSeptember 3
Creating the Ultimate Bathroom Remodeling Marketing StrategyAugust 28
Should Your Mortgage Clients Refinance in 2025?August 20

Contact Us

Get started with free* leads.

Call us at 310-540-8900

Don’t take our word for it—find out for yourself how good our leads are and what a difference working with us can make.
Call us at 310-540-8900 or fill out the form below and we’ll tell you how you can get high quality leads for free*.

I authorize ReallyGreatRate, Inc. to communicate with me via email.
* Get up to 10% free leads on your first order!

Ready to Close More Mortgage Deals in 2023

#1: Establish Trust Right Out of the Gate

#2: Be 100% Honest

#3: Be an Expert

#4: Be a First Responder

#5: Be Flexible

#6: Be in It for the Long Haul

#7: Be Proactive

#8: Be a Valuable Partner

Better Mortgage Leads = More Closings

Start making more
money today!

Search Categories

Latest from Twitter

Contact Us

Ready to Close More Mortgage Deals in 2023

#1: Establish Trust Right Out of the Gate

#2: Be 100% Honest

#3: Be an Expert

#4: Be a First Responder

#5: Be Flexible

#6: Be in It for the Long Haul

#7: Be Proactive

#8: Be a Valuable Partner

Better Mortgage Leads = More Closings

Start making more money today!

Search Categories

Tags

Tag Cloud

Latest from Twitter

Contact Us

Let’s connect on social media

Let's talk

Mortgage

Solar

Home Improvement

Start making more
money today!