December 20, 2016 | By RGR Marketing Blog

Set Up Seminars and Let the Mortgage Business Come to You

Buying a home can be a confusing and nerve-wracking process for many potential homeowners. They have questions, and they need education and reassurance – the kind of information and assurance that can only come from a professional in the mortgage or real estate field.

If you can set up the kind of seminars that will attract new homebuyers to attend, then you can establish yourself as an authority in the field while prospecting and vetting potential customers all in one fell swoop. For the investment of your time as small as one Saturday per business quarter, or a couple of weeknights a month, you can have your own lead-generating machine.

Read on to find out how to use teaching as a tool to generate new leads for your mortgage business.

A Natural Extension of Thought Leadership and Content Marketing

If you’ve done any reading about marketing in the last five to ten years, then you’ve most likely been exposed to the idea of thought leadership and the promise it holds for your brand in your particular field.

If you’ve been a good mortgage professional, then you’ve already done your foundational work, building community around your brand. And you’re doing that through the use of your blog, your social media assets, and your digital newsletter, broadcasting content marketing pieces that establish you as the thought leader mortgage professional in your area.

Now it’s time to cash in on all that foundational work by running seminars that bring the customers to you.

You’ve built the network to find them and get them interested, so give them a reason to get off the web and come see you in person. By simply collecting parts of your content marketing efforts and assembling them into a loose curriculum, you already have a course for potential homebuyers. Add in some qualifying worksheets, rent a room and a digital projector, and you’re almost there.

Qualifying as a Natural Extension of the Class for New Homebuyers

Most of the potential homebuyers that your classes will attract are actually further along the pipeline than they realize. In many cases, they will be naturally cautious buyers who have stalled out at the “can we really afford/qualify for this” phase.

The purpose of the class will be to educate them regarding the various products available, the pros and cons of each, and to qualify them both symbolically and in reality as buyers. They’ll leave the class ready to begin hunting for properties in their price range, and with a trusted mortgage professional in their corner, ready to help them through the rest of the home-buying process.

The Soft Sell Via Teaching to Mortgage Prospects

If, as you’ve read this article, you’ve been thinking about that one episode of whichever sitcom where they all get stuck in a time-share presentation, or the time something similar happened to you—remember, we’re not talking about getting potential buyers stuck in a crucible with buying something they don’t want as the only way out.

What is being proposed here is a purely informational session that arms potential customers with the information they need to become buyers, while providing you with solid, qualified mortgage leads as a side benefit. Good luck!

Contact Us

Get started with free* leads.
Call us at 310-540-8900
Don’t take our word for it—find out for yourself how good our leads are and what a difference working with us can make.
Call us at 310-540-8900 or fill out the form below and we’ll tell you how you can get high quality leads for free*.
I authorize ReallyGreatRate, Inc. to communicate with me via email.
* Get up to 10% free leads on your first order!

Let's talk

Start making more money today

Mortgage

Solar

Home Improvement

  • I authorize ReallyGreatRate, Inc. to communicate with me via email.