Increase Your Business By Taking Ownership Of Your Google Listing

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June 26, 2018 | By RGR Marketing Blog

Owning Your Business Google Listing for Increased Exposure and Conversion

By now you get it – hopefully. The future (and the present) is online—and it’s becoming increasingly mobile. Your current and your potential customers will use their computers, tablets, and (mostly) their phones to look you up, vet you, and engage you or your competitors’ services; that’s just the way it goes.

They’ll interact with their friends, family, and coworkers regarding your reputation and position in the field. They’ll interact with your company almost exclusively through their devices. In fact, nearly the entire experience of their relationship to your product or service will be perceived through the lens of the digital world.

Because of this, you had better do everything you can to make the best impression possible online, as your business increasingly depends upon it. One of the key ways in which you present your brand and your business, like it or not, is through your Google business listing. If your Google listing isn’t correct, then you could be missing out on conversions, big time. Here’s how to take advantage.

Taking Control of Your Business’s Google Listing

Since before you likely were using the Internet for much more than email and the occasional set of printed driving directions or boarding passes, sites like Google have been tracking and recording and presenting data to your potential customers about your business. And, whether you knew about it or not, most of your customers have been first finding out about you through your business listing on Google and (by extension) your listing in Google maps.

Requesting ownership of a Google business listing is quite uncomplicated and one of the easier things you’re likely to handle today. Once your ownership has been confirmed, you can scour the listing, making sure that the information presented is complete and correct. You will also automatically get periodic updates from Google suggesting changes to your listing based on information reported by users.

Potential Outcomes and What You Can Change in Your Google Business Listing

Your Google business listing may already have an owner; for instance, it may be the developer that put your website or email package together (if it’s through Gmail). The procedures to request a change in ownership vary a bit, depending on the type of listing you have, whether it’s a storefront business listing, a service-area business listing, or a bulk-verified account.

Regardless, once you’ve applied for ownership of your Google listing, your request will either be approved or denied. If it’s approved, then you can begin managing your listing by changing your hours of operation, physical location address, contact information, photos of your business, and more. If your request isn’t approved for some reason, you can still suggest edits to the listing while you wait to appeal the denied request.

One Fast and Easy Way to Boost Your Online and Mobile Presence

Taking ownership of your Google business listing—and correcting any of the possibly wrong pieces of information contained therein—is one fast and easy way to boost your customers’ perception of your company. Online, and especially within mobile, searches are the starting point for a highly significant portion of your inbound business.

Make sure you’re giving your potential customers the right information through Google. For bonus points, you can also try to figure out how to do the same for Apple Maps.

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Owning Your Business Google Listing for Increased Exposure and Conversion

Taking Control of Your Business’s Google Listing

Potential Outcomes and What You Can Change in Your Google Business Listing

One Fast and Easy Way to Boost Your Online and Mobile Presence

Start making more
money today!

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Owning Your Business Google Listing for Increased Exposure and Conversion

Taking Control of Your Business’s Google Listing

Potential Outcomes and What You Can Change in Your Google Business Listing

One Fast and Easy Way to Boost Your Online and Mobile Presence

Start making more money today!

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