Digital Marketing for Your Mortgage Business in 2023

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January 5, 2023 | By RGR Marketing Blog

Improving Your 2023 Mortgage Marketing Efforts

Over the last decade, digital marketing has become one of the most important elements in any successful mortgage business’ marketing strategy. And in 2023, it will continue to be an essential means of attracting, nurturing, and converting your mortgage leads.

But as effective and important as digital marketing is, it is not without its challenges. For one, it can be difficult for mortgage professionals to keep their digital marketing methods current because things change fast in the digital realm. To help you avoid your marketing delivery methods getting stale or worse, ineffective, here are some of the anticipated digital marketing trends that can help improve your success in 2023.

#1: Don’t Overlook the Power of TikTok

Pretty much since it started, Facebook has been the de facto king of social media platforms. With its highly customizable ad system and massive reach, it has equally been one of the best ways to promote your business. But today there’s a new kid on the block – TikTok. TikTok is the hottest social media app on the planet right now and it has become an instant player in the world of digital marketing. If you are serious about getting as many miles out of your digital marketing efforts as possible in 2023, then you don’t want to overlook the power of TikTok.

#2: Double Down on Video

Copy’s reign as king is in jeopardy. Today, people spend less time reading and more time watching videos. So, if you want to make strong inroads in your digital marketing results in 2023, you should commit to creating and sharing more videos. From explainer videos and presentation videos to customer testimonials, video ads, and more, there are plenty of different ways to explore your creativity and create videos that will help your brand stand apart from your competitors.

#3: Increase Your Backlinks

A backlink is a link on another website that when clicked on takes that person to your website. One of the best ways to get a backlink on another site is to write a guest post for that site. This involves submitting your blog content to another company for publication on their website.

When writing guest posts, the important thing is to be sure to include a link back to your website. But before submitting your post, make sure you discuss the type and number of links you can feature with the other site’s host in advance to avoid any unexpected complications.

#4: Invest in a Website Makeover

If there’s one thing that will drive people away from your business, it’s having a poorly designed website. In the world of real estate, a home’s curb appeal matters, and in the world of digital marketing, your business’ website is its version of curb appeal.

When you have a website, it’s essential to update and maintain it. It needs to be easy to access and view from any type of device. Your copy needs to be engaging, grammatically correct, and in an easy-to-read font. Your photos should look professional, crisp, and clear. Your contact information should also be easy to find. And your website should feature SEO best practices to help ensure that it ranks high in search engine results.

#5: Revamp Email and Text Message Marketing

Email is the grandaddy of digital marketing techniques and it’s not going anywhere any time soon because it still works. But text message marketing is fast becoming a popular alternative. So, if you want to improve your digital marketing reach, then using both methods will help tremendously.

Using email and text, you can target specific customers and segments. You can also track which customers open emails and text messages and how they respond to the content. This data will help you customize your marketing messages to current prospects based on certain key behaviors, like how they respond to certain promotions.

#6: Purchase High-Quality Mortgage Leads

For many mortgage companies, their marketing success can be directly tied to the quality of leads they are working with. And because of the broad scope of digital marketing, it can be tough to attract the type of leads that will give your business its best chances at converting sales. Because of this, it is often preferable to purchase mortgage leads from a trustworthy lead generations firm.

Purchased leads provides mortgage brokers with exclusive access to the high-quality leads they need to close more deals. These leads are more likely to convert because they can be curated based on your unique target demographics.

At RGR Marketing, we have 20-plus years of experience working with mortgage professionals, so we know what makes for a hot mortgage lead. When you partner with us, you get exclusive access to hyper-targeted leads that have been pre-scrubbed and verified for accuracy. So, contact us today to find out why our leads are different and how they can make a direct impact on your success in 2023.

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Improving Your 2023 Mortgage Marketing Efforts

#1: Don’t Overlook the Power of TikTok

#2: Double Down on Video

#3: Increase Your Backlinks

#4: Invest in a Website Makeover

#5: Revamp Email and Text Message Marketing

#6: Purchase High-Quality Mortgage Leads

Start making more
money today!

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Improving Your 2023 Mortgage Marketing Efforts

#1: Don’t Overlook the Power of TikTok

#2: Double Down on Video

#3: Increase Your Backlinks

#4: Invest in a Website Makeover

#5: Revamp Email and Text Message Marketing

#6: Purchase High-Quality Mortgage Leads

Start making more money today!

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