6 Things You Have to Do When Planning Your Next Solar Marketing Campaign

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October 25, 2016 | By RGR Marketing Blog

Planning Is Key to Success With Solar Marketing

Regardless of what type of marketing campaign you are planning for your solar business, one thing remains consistent—you will want to plan all aspects of your campaign first, including how you will support it both digitally and in the real world.

In the end, effective planning is a key to success in all aspects of business, and marketing is certainly no exception. Here are six key things you have to do when you plan any marketing campaign for your solar business.

1 – Identify Your Market

The first key to planning a successful solar marketing campaign is to identify whom you are trying to reach. Unfocused campaigns yield poor results. Not knowing who your audience or target market is made up of is a fine way to make sure that your campaign will reach few, if any, of your intended customers. Putting in the time, research, and effort to understand your market is paramount to designing and implementing successful marketing campaigns.

2 – Generate Your Content

Once you understand whom you are trying to reach, the second key to generating an effective marketing campaign is to create original content that reaches them, inspires them to engage with your content, and compels them to share your content. This is what makes content “sticky,” and how you can use the community-building power of social media to create word-of-mouth brand evangelists who will work on your behalf.

3 – Find Supplementary Content

Because no one can adequately speak on all things to all people, you will need to find supplementary content of a high enough quality that speaks to your target market. If this brings up concerns about thought leadership in your field, it shouldn’t. True thought leaders know that they don’t know everything about every little aspect of their field of influence. Put the expertise of other experts to work for your brand as well.

4 – Schedule All Aspects of Your Rollout

A poorly executed, haphazard rollout yields poor (at best) results. For maximum market penetration and best results, be meticulous in planning and executing print, digital, and all other aspects of your rollout.

5 – Book Your Ads

Once you have your overall schedule put together, you are free to book both your print and digital advertising. And, depending on your market (see number one above), you will want to customize your blend of traditional and digital media to reflect the consumption habits of your targets.

6 - Schedule Your Social Media Support

Make sure that you are also meticulous in scheduling the social media aspects of your campaign. The oft-repeated cliché these days is that whatever people are saying about your brand on social media is your brand identity. You’ll want to make sure that you are engaging with fans and potential customers on social media on your own, chosen terms.

Planning Is Paramount With Solar Marketing

You could roll the dice on your next solar marketing campaign and the one after that, and get an even greater response than you anticipated or paid for. But why trust your luck when you can use these six keys to marketing success to ensure you are getting the most from your efforts?

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Planning Is Key to Success With Solar Marketing

1 – Identify Your Market

2 – Generate Your Content

3 – Find Supplementary Content

4 – Schedule All Aspects of Your Rollout

5 – Book Your Ads

6 - Schedule Your Social Media Support

Planning Is Paramount With Solar Marketing

Start making more
money today!

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Contact Us

Planning Is Key to Success With Solar Marketing

1 – Identify Your Market

2 – Generate Your Content

3 – Find Supplementary Content

4 – Schedule All Aspects of Your Rollout

5 – Book Your Ads

6 - Schedule Your Social Media Support

Planning Is Paramount With Solar Marketing

Start making more money today!

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