
Home Improvement Pros Can Leverage the Power of Video Marketing
These days, if you're running a home improvement services company, you need an effective digital marketing strategy, and video has to be a core component. For contractors and home improvement pros, video is essential for lead generation because of the power of storytelling, and all that affords you, especially social media.
More than any other form of content, video can distinguish you from the competition and define your brand. Ready for even more ideas about how you can leverage video for your marketing efforts? Here's another set of video content ideas that you can use to promote your services as a home improvement professional.
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Behind-the-Scenes Looks: Transparency Builds Confidence
Giving your audience a glimpse into the daily operations of your business can be compelling content. After all, there’s a reason why so many people love reality television. You can even create an entire series of videos devoted to the inner workings of your business, with topics that can include showcasing your well-maintained equipment, your organized workflow, or your team's commitment to safety. This transparency builds trust and demonstrates your professionalism.
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Frequently Asked Questions (FAQs): Address Concerns Proactively
Turning common customer questions into short, informative video answers allows you to give your new prospects answers before they even come up with the questions. This saves you time and provides valuable information to potential clients upfront. You can cover topics like pricing, service areas, appointment scheduling, and what to expect during a service visit.
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Local Community Engagement: Show You Care
Highlighting your involvement in the local community through video is an excellent way to show how much you care about the people in your service area. Here, your options are plentiful. For instance, you can sponsor a local event or little league team, participate in a charity drive, or support a community initiative. These videos demonstrate your commitment beyond just business and they will resonate with local audiences.
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Seasonal Maintenance Reminders: Stay Top-of-Mind
Creating short videos reminding homeowners about important seasonal maintenance tasks, such as preparing their HVAC system for winter or their landscaping for spring can prove to be a powerfully effective investment in time.
These types of videos provide your audience with valuable advice and position you as a trustworthy and helpful resource, and this will naturally lead to more service inquiries.
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Animated Explainers: Simplify Complex Information
If your home services business commonly uses technical jargon or complex processes, consider using animated explainer videos to break down this heavy information into easily digestible visuals. This will help your potential customers better understand the "why" behind your services and the benefits they offer.
Home Services Leads to Grow Your Business and Boost Revenue
The key to video marketing success is consistency, so start by creating a video content calendar and aim for a regular posting schedule. By incorporating the above video ideas into your marketing strategy, you can effectively reach your target audience, build trust, and ultimately grow your home services business.
At RGR Marketing, we are the leader in home services leads. With more than 20 years of experience connecting contractors with homeowners, we understand your business and what types of prospects will provide you with the most opportunities. Best of all, we provide you with leads that have not only shown recent increased interest in having work done on their homes, but our leads are also targeted, verified, and scrubbed before you get them.
Partnering with RGR Marketing is the right move if closing more sales is your priority. Our leads know what they want and you’re the one that can give it to them.
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