5 Factors that Impact the Decision to Install Residential Solar (And What You Can Do to Take Advantage of Them)

Home | Our Blog | 5 Factors that Impact the Decision to Install Residential Solar (And What You Can Do to Take Advantage of Them)

February 9, 2017 | By RGR Marketing Blog

Here’s Your Inside Playbook

Solar power is the future; most news outlets and reasonable people seem to be in agreement. As costs have come down and installation rates have risen, solar has become a more and more viable global solution to a looming fossil fuel-driven environmental crisis. Unfortunately, getting consumers to agree and sign on the dotted line, is not necessary always as simple as telling them this message.

There are a variety of factors that influence a consumer’s decision to go solar, each of which bears more or less weight, depending on the consumer’s situation and personal beliefs. Here are the most common reasons why your future prospects are looking to go solar, and how you can be better prepared to take advantage.

1 – Upfront Costs

For most consumers, the upfront costs associated with making the switch to solar power will weigh heavily in their decision-making process. Let’s face it; those who were willing to buy into solar at any price because of motivating factors have most likely made the leap already.

Focusing upfront on costs, emphasizing that solar has never been less expensive, and that it won’t likely be any less expensive for the foreseeable future, is key to getting many to entertain their other reasons for going solar.

2 – Payback/Savings

The natural partner of our first reason, costs, is the consumer’s understanding of how much they will save over their current (and future) energy bills by making the conversion to solar.

Depending on the area where they live, this may have a great deal to do with government incentives and energy policies regarding solar, net metering, and other assorted issues. But many times, the easiest way to get beyond a customer’s concerns regarding costs is to show them how quickly the investment pays for itself.

3 – Solar Power and the Environment

The environment may not be big factor (or a factor at all) in the minds of some people who are considering a move to solar, but for many, it will be the most important factor. Often, it will be of primary help in navigating ways around their objections or challenges regarding upfront costs.

With these customers, honest (and not necessarily positive) news regarding climate change or the environment can be used to the sales team’s advantage.

4 – Energy Security

Just as in the case of the environment, there are certain customers for whom energy security will be the biggest issue affecting their decision to go solar. For these customers, the utility companies and their local government are the ones providing the main impetus to go solar, through either their perceived collusion or lack of competence.

Like with environmentally based converters, energy security-minded customers may be easier to reach following announcements of rate hikes, or in the wake of political scandal.

5 – Energy Independence

Lastly, energy independence, like energy security and the environment, can be a major motivating factor for some customers considering a shift to solar power. America is full of independent-minded people, many of them living in rural areas and looking for affordable ways to rely less and less on the outside world.

Five of Many Reasons to Go Solar

There are many more than five reasons for people to consider going solar, and more than five deciding factors influencing their thought process. But many if not most of your prospective customers will respond to motivation along more than one of the channels listed above.

If you’re looking to fill your sales pipeline with some lower hanging fruit, consider getting in touch with RGR today. We’ve got the highest quality solar leads for sale, and are here to help your sales team succeed.

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Here’s Your Inside Playbook

1 – Upfront Costs

2 – Payback/Savings

3 – Solar Power and the Environment

4 – Energy Security

5 – Energy Independence

Five of Many Reasons to Go Solar

Start making more
money today!

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Here’s Your Inside Playbook

1 – Upfront Costs

2 – Payback/Savings

3 – Solar Power and the Environment

4 – Energy Security

5 – Energy Independence

Five of Many Reasons to Go Solar

Start making more money today!

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