June 11, 2015 | By RGR Marketing Blog

Everyone’s Going Solar

These days, solar installation businesses like yours are seeing a bit of a demographic shift. Where once your clients were mainly concerned citizens who wanted to reduce their own environmental impacts, you’re now likely seeing plenty of solar adopters from across the political spectrum.

What’s behind this mainstreaming of solar technology? Well, the science around climate change is getting increasingly more difficult to deny, but the real motivator in solar’s current gold rush is cold, hard, cash.

Money Is a Strong Motivator When It Comes to Solar

Here’s the thing: it doesn’t matter if you’re a staunch conservationist or a climate change denier -- either way, you’re probably interested in saving money. Solar has reached price parity with traditional power from the utility grid for a large swath of the U.S. population. So even those who have no interest in saving the environment are starting to see the light.

Solar Prices Continue to Fall as Utilities Hike Rates

As finite natural resources are depleted and mounting environmental regulations increase the cost of doing business for traditional utilities, the cost of power has continued to rise in many parts of the country.

In addition, utilities are seeing many former customers cut ties, opting instead for renewable energy. As a result, they’ll have to squeeze the cost of infrastructure maintenance from an ever-shrinking clientele.

It’s estimated that the utility bills of those who continue to draw power from utility companies will experience annual rate hikes of about 2%.

In contrast, the cost of solar energy is projected to continue falling, as new technology comes to market, and as inexpensive, mass-produced panels become more widely available.

Utilities Take Note: Solar Energy’s Time Has Come

The bottom line is this: things don’t look good for utilities that refuse to acknowledge the proverbial writing on the wall. Solar power’s time has come, and it isn’t going anywhere.

Good News for Solar Installers

However, the falling costs of solar energy are a boon for solar installers. Solar installations have been increasing exponentially over the past decade, and assuming continuing federal support, that trend should continue for the foreseeable future.

Current payback time-frames are long enough to keep hesitant solar customers on the fence, but as payback times decrease, solar energy’s allure will become irresistible for budget-conscious homeowners.

And, as more states like California are adopting policies allowing solar leasing, power purchase agreements, and solar financing programs, high installation costs will become less of a barrier for those who would like to go solar but can’t afford the up-front costs associated with purchasing a photovoltaic array outright.

All in all, solar energy appears to have a bright future in the United States, and if you’re in the solar industry, that means plenty of sunshine for you. So if you haven't considered purchasing high quality solar leads for your business, now might be the perfect time to do it.

[Photo Via: DForceBlog]

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