January 11, 2018 | By RGR Marketing Blog

4 Tips to Make Your Debt Settlement Company Stand Out

In a recent report published online by NerdWallet.com, the amount of credit card debt in the United States climbed by 8% in 2017 to an estimated $905 billion. With more and more Americans falling deeper and deeper into debt, it’s no wonder why debt settlement is a huge business.

Unfortunately, with such a large industry there comes a lot of competition. This makes standing apart from the crowd essential for a debt settlement company. But, how can you accomplish this? How can you gain more exposure for your company, so you can increase your number of quality leads?

Here are four easy tips that will help your debt settlement company separate itself from the pack in 2018.

#1: Understand Who Your Target Customer Is

For you to get the most opportunistic leads possible, you need to know who you are marketing your services to. You can’t have just one message because you’ll wind up only attracting the people who react to that message.

For instance, if your marketing is tailored to older Americans, then you will ultimately miss out on attracting younger clients. If you want to attract the older population, then keep the message, but if you want to broaden your horizons, you need to customize your marketing message based on select demographics.

#2: Choose the Appropriate Medium

Once you know your target customer, you need to reach that customer through the medium they are most likely to utilize. Younger audiences will be easier to reach through social media channels, while television marketing is better suited for older audiences. Once you know the medium you want to use, take it even further by selecting the best social platform to concentrate on or for television marketing, the best time of day and the right channels for reaching your audience.

#3: Partner With a Reliable Lead Provider

Lead generation is one of the most powerful and effective ways to build a strong customer base. So, partnering with a reliable and reputable lead provider to buy high quality debt settlement leads will help you on your journey to gaining new customers.

The lead provider should be able to provide you with a list of well-qualified and vetted leads that aren’t shared with other like clients operating in your field. If you can reach out to the leads immediately, you will increase your odds of converting lead calls into clients.

#4: Build a Positive Online Reputation

In a 2015 report published by Moz.com, it was determined that 67% of consumers are influenced by online reviews. In the years since, that percentage has no doubt increased. Therefore, having a positive online presence is essential for any company or service provider, including debt settlement companies.

Simply put, consumers want to know what type of experience others have had with your company, so encourage satisfied clients to leave positive reviews on your website or Facebook page. You should also respond as soon as possible to online questions or concerns as this builds trust with your audience and shows that your company is truly dedicated to providing the most information and the best customer experience possible.

If you can implement the above strategies into your debt settlement company’s marketing in 2018, then you can expect greater growth in the new year. In an industry wrought with illegitimate companies and scams, proving to customers that you can relate to them and that they can trust you will catapult you lightyears ahead of the competition.

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