Are You Using PR to Build Your Solar Business and Grow New Solar Leads?

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August 2, 2016 | By RGR Marketing Blog

Taking Your Solar Business to the Next Level

This biggest challenge about solar energy is that people just don’t care about solar energy, right? Wrong. In fact, according to a recent poll, over 90% of Americans think the government should continue or increase its level of solar energy research.

So what’s the problem? Why do so many companies involved with solar energy struggle to find new solar leads? The answer, in many cases, may be failing to effectively use PR to build one’s solar business. So how can you better use public relations to reach new clients? Read on for some simple strategies that you can employ for greater lead generating results.

Public Relations vs. Advertising

To understand how to use PR to build your solar business, it’s important to understand the distinction between public relations and advertising. Advertising is simply promoting your business and your product; letting people know that you provide solar energy solutions, and that they should come to you for their solar energy needs. In contrast, public relations, as defined by the Public Relations Society of America, is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

What does this mean? It means that PR is about a conversation with your clients, enlightening them to the benefits of solar energy and making them feel good about it, rather than the “hard sell.” So what are some good PR techniques for the solar business?

Build a Green Newsletter for Your Solar Business

One method may be to offer a green newsletter to interested potential customers. After all, environmentalism is a huge topic these days. Many people are building and buying eco-friendly houses or doing eco-friendly improvements to their home.

E-mailing a monthly newsletter full of green tips, which includes the benefits and latest news about solar energy, is a great way to get people excited about the solar business as you work to generate new leads for your company. In this way, you can leverage the power of the conservation movement to build your own solar business.

Inform Your Consumers

Scour the Internet for questions about solar energy, and be there, at the ready, with easy to understand answers. Social media is crawling with millions of people asking questions; you can find them on Facebook, Twitter, Quora and more. It’s a simple matter to seek out questions about solar energy on these and other social media sites.

Make it your business, either on your own or by dedicating a social media savvy employee to the task, to be first on the scene answering all solar-related questions. You can even build a page on your website with answers to the most common questions about solar energy, and link back to that page every time you answer one. In this way, you’ll quickly come to be regarded as the go-to authority on all things solar.

Learn More About PR for Your Solar Business

These are just a couple of strong ideas that you can use to grow your business and find new solar energy leads, and you may be surprised at how much new business you generate just from these methods.

But there’s an entire world of public relations out there. It may behoove you to attend a public relations class or seminar, or even to invest a little time consulting with a public relations professional to learn more of the ways that PR can benefit and enhance your business.

Remember, people often don’t like feeling that they are being “sold to,” so if you can bring people in through public relations, you may have a smoother time converting them to regular solar customers. Don’t underestimate the power of public relations when it comes to growing your solar business.

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Taking Your Solar Business to the Next Level

Public Relations vs. Advertising

Build a Green Newsletter for Your Solar Business

Inform Your Consumers

Learn More About PR for Your Solar Business

Start making more
money today!

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Taking Your Solar Business to the Next Level

Public Relations vs. Advertising

Build a Green Newsletter for Your Solar Business

Inform Your Consumers

Learn More About PR for Your Solar Business

Start making more money today!

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