3 Social Media Tips to Create More Leads for Mortgage Professionals

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March 29, 2016 | By RGR Marketing Blog

Is Your Mortgage Company Using Social Media? It Should Be

You’ve heard it before, but it bears repeating: social media is an extremely valuable tool for marketing your mortgage business. But if you’re not so tech savvy, getting your feet wet can be a bit intimidating. And even if you’ve grown up with social media, that doesn’t necessarily mean you have a handle on using it to drive results in the business world.

Because let’s face it: we’ve all unfollowed people who probably thought they were great at social media. We don’t want that to happen to your mortgage business.

On your personal social media account, you’re free to post as many off-color jokes or political opinions as you’d like, but running a social media account for your business is a different ballgame. Let’s go over a few tips designed to make social media work for your mortgage business.

Rich Content Is Key

To get potential customers to really engage with your brand, you need to pull them in, and providing rich, engaging, and relevant content is one of the best ways to do that.

For example, you might post videos of that magical moment when newly minted homeowners are finally handed the keys to their homes. Or, you could create blog posts designed to demystify some of the more confusing aspects of getting a mortgage. Infographics are winners, as long as the information they contain is interesting enough to make them share-worthy. Neighborhood guides, videos about your local market, inspiring quotes… There are so many options to choose from.

The bottom line is this: give potential clients content they’ll want to consume and share, and they’ll do some of your mortgage lead generation for you.

Engage With Influencers, Get in on Hot Topics

Social media influencers are people who have a lot of sway among their followers. People listen to their opinions because they’re well informed, entertaining, funny, or noteworthy in some other way. If they’re talking about anything related to the mortgage business, then you want to be in on the conversation. And if you can find someone with a lot of social media clout who would make an ideal spokesperson for your brand, then you may want to consider partnering with them.

The same goes for trending topics. If there’s a hot real estate topic that everyone on social media is talking about, then you owe it to your brand to give your two cents. If your takes on the latest housing-market happenings are pithy and on-point, then you can expect to steadily gather followers, and followers often turn into leads.

Give Something Back

In this instance, we’re not talking about getting involved in charity work, though that’s a great way to bolster your business’s goodwill. We’re talking about making sure your mortgage business’s social media followers feel valued.

People love special offers and freebies. Now, we know you can’t knock a few points off the interest rate on a new mortgage, but there are plenty of other ways to show your gratitude to your social media audience.

Organize an appreciation party or a conference about up-and-coming neighborhoods in your city. Invite them to an exclusive video chat and Q&A session designed to help them get a better rate on their mortgage. Sponsor a local sporting event or concert and offer a ticket giveaway for the five best photos illustrating the joys of homeownership.

Pulling potential clients in is one thing, but making them feel truly appreciated for their engagement will inspire the sort of loyalty most mortgage businesses can only dream about.

It’s Time to Be Social

Are you ready to start using social media to fill your office with eager prospects? We hope these tips help you do just that. Above all, remember to show your human side in your social media marketing efforts. It might be the logo we remember, but it’s the personality of the brand (that’s you) that makes us feel that connection.

[Photo via: Pixabay]

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Is Your Mortgage Company Using Social Media? It Should Be

Rich Content Is Key

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Give Something Back

It’s Time to Be Social

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Is Your Mortgage Company Using Social Media? It Should Be

Rich Content Is Key

Engage With Influencers, Get in on Hot Topics

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