Social Media Trends in 2020 | B2B Social Media Marketing Trends

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March 3, 2020 | By RGR Marketing Blog

5 Trends You’ll Want to Pay Attention to in Your B2B Social Media in the New Year

Social media trends are always changing. What was hot just a few months ago typically no longer works, and because of this, it’s crucial for B2B marketers to always stay on top of the latest trends in social media marketing. This way, they can ensure that their advertising dollars are being well-spent when it comes to social media efforts.

With the start of a brand-new decade, here’s the social media trends you’ll want to pay close attention to this year. The earlier you can adopt them, the better off your 2020 marketing efforts will likely be.

#1: Recommit to Email Marketing

If your email marketing efforts have fallen by the wayside of late, then 2020 is when you’ll want to recommit to them. This is because despite all the alternatives, email marketing still offers outstanding opportunities for growth. In fact, according to a study conducted by HubSpot, email remains the preferred method of communication for most business decision makers.

The key to success and increasing your email open rate is to deliver dynamic content that your recipients will look forward to receiving.

#2: Personalize Your Communications

As most trends come and go, this is one that has remained stable for quite a few years now, and it’s no wonder because it works. Personalizing your communications can drive your sales and grow your base because you are targeting your clients in a way that’s tailored to their unique preferences. This is an incredibly effective way of distancing yourself from your competitors because it makes your clients believe that you can cater to their requirements better.

#3: Increase Lead Generation Results Through Chatbots

In 2020, chatbots will be one of your most powerful lead generation tools. In fact, Business Insider recently released a report that said in 2020, 80 percent of enterprises will want to employ personalized chatbots and that in doing so, they’ll be able to increase lead generation and save up to $38 billion as a result.

#4: Update Your Content Marketing

While copy will always be king, there’s no doubt about the effectiveness of video when it comes to B2B content marketing. In 2020, you should review your content marketing efforts and start incorporating more advanced methods of sharing information, such as through video, virtual reality, augmented reality and interactive content.

This is extremely important, especially when you consider that a recent study reported that an incredible 70 percent of B2B buyers research by watching videos before making their buying decisions.

#5: Focus on Quality

In some ways, social media has become somewhat unruly in recent years. Today, social feeds are filled with clickbait titles, false information, and somewhat trashy content. These have become popular because they unfortunately grab the attention of the recipient. But is this really a good thing when the content is garbage?

Make 2020 the year you take a stance against garbage content and only deliver quality content that’s in-line with your corporate identity. Sure, you may get a little less traffic, but the traffic you get will be of much higher potential.

RGR Marketing Has the Leads You Need to Keep Your Sales Funnel Active

At RGR Marketing, we are the ones to turn to when it comes to acquiring high-quality mortgage leads and solar leads. While adopting the above five social media trends into your content marketing will help you increase brand awareness and drive sales this year, there’s nothing like purchased leads to keep your sales funnel filled with active prospects. We have been helping companies boost their sales conversions for over 20 years and we can help your business, too.

Contact RGR Marketing today and get access to the leads that can make a difference in your success this year.

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5 Trends You’ll Want to Pay Attention to in Your B2B Social Media in the New Year

#1: Recommit to Email Marketing

#2: Personalize Your Communications

#3: Increase Lead Generation Results Through Chatbots

#4: Update Your Content Marketing

#5: Focus on Quality

RGR Marketing Has the Leads You Need to Keep Your Sales Funnel Active

Start making more
money today!

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5 Trends You’ll Want to Pay Attention to in Your B2B Social Media in the New Year

#1: Recommit to Email Marketing

#2: Personalize Your Communications

#3: Increase Lead Generation Results Through Chatbots

#4: Update Your Content Marketing

#5: Focus on Quality

RGR Marketing Has the Leads You Need to Keep Your Sales Funnel Active

Start making more money today!

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