April 11, 2019 | By RGR Marketing Blog

5 Ways to Make Solar More Attractive to Older Americans

Buy Solar LeadsSolar has been around for several decades, but in terms of being in the mainstream, it is relatively a new player on the residential home energy front. As a result, the technology is considered easier to market to younger generations because they are more accepting of new technology than the older generations.

But the truth is, retirees are very good prospects for solar power because the benefits that can be obtained from going solar play right into the interests of the older generations. So, this is something that needs to be considered when creating your marketing campaigns. If you want to attract more business from the 65 and over population, then here are five things you need to highlight in your marketing message.

Solar Will Reduce (or Even Eliminate) Electricity Bills

A lower energy bill is something that everyone yearns for, regardless of their age. Solar is one of the most effective options for cutting energy bills, and it does so on a drastic level. In fact, depending on the size of the solar system being installed, and the homeowner’s energy use, a retiree can even see their electricity bill eliminated altogether. This is guaranteed to be a strong talking point that any older American will want to know more about.

Solar Increases a Home’s Value

Even if a retiree isn’t thinking about moving out of their home, the fact that solar can increase a home’s value on the market is an attractive concept. Older Americans take pride in their homes and they like getting the best value for their dollar. If they can improve the value of their home, regardless of what it involves, they are more likely to consider it.

Solar Can Potentially Generate Income

Every senior can use more money. If your solar business operates in a state with solar renewable energy certificates (SRECs), then you can use this as a marketing topic to make solar more interesting to retirees. There’s nothing better to a senior than getting something for nothing, so explain to them that they could potentially earn money by selling their unused energy back to the utility providers, and you’ll find more retirees becoming more interested in solar.

The Benefits from Solar Aren’t Taxable

Another way to target solar to retirees is to inform them that any benefits they receive from going solar are not taxable (except for SRECs). This means any money that is saved, stays in the homeowner’s pocket because it is not considered income.

Solar Protects the Homeowner From Future Energy Price Hikes

Energy prices always go up, but never down. So, by going solar now, a retiree can protect her home from being impacted by future energy price increases. This can add up to substantial savings over the time she lives in the home, and saving money is one of the chief points-of-interest among seniors.

Use RGR Marketing and Enjoy Working With High-Quality Solar Leads

If you are looking for a more reliable provider of solar leads, then try RGR Marketing today. Our solar leads are verified and validated. Our lists feature potential clients who have shown increased interest in solar energy. We have over 20 years of experience connecting solar businesses with high-quality prospects who are on the cusp of making a buying decision. Give us a try today and see how our quality leads can help improve your sales results.

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