January 15, 2019 | By RGR Marketing Blog

5 Mortgage Marketing Tips to Start the New Year Off Right

The most successful mortgage companies are those that have a constant supply of prospects in their sales pipeline. This is the number one factor that can help a company weather, or even avoid entirely, a poor month of sales.

Buy mortgage leadsIt is for this reason that your mortgage company should always be placing a lot of emphasis on its prospecting efforts. With 2019 looking to be a competitive year for the market, getting the most out of your prospecting efforts is more important than ever. Here are five marketing tips that can help you keep your mortgage sales pipeline flowing in 2019.

#1: Amp Up Your Networking in the Mortgage Business

If you haven’t done a lot of networking lately, then now is the time to get back out there and start making connections with other local business owners. Dedicate more time for attending community events, join a local networking organization, or volunteer for a charity. There are dozens of ways you can get face time with people in your local area and the rewarding experience you’ll enjoy will be a bonus.

#2: Reach Out to Former Mortgage Clients

Former clients can sometimes provide a wealth of prospect opportunities, especially if you gave them a positive experience when you worked with them. Reach out to your past clients and ask them if they know anyone who is looking to buy or refinance. You may even discover that one or two of your old mortgage clients are back in the market, looking to buy or refinance.

#3: Ask New Clients for Referrals

Referrals don’t just come from satisfied past clients, you can also get them from your new clients. Treating all your clients as if they are the only one you are working for will always ensure your clients walk away having a good experience. Use this trust to your advantage and ask them if they know anyone who could use your services. Satisfied clients are always happy to provide prospects.

#4: Offer Assistance to For-Sale-By-Owner Sellers

Not all home sellers use the services of a real estate agent. But for-sale-by-owner sellers are at a disadvantage when they take this route. It is harder for their properties to get noticed, so why not take advantage of this and offer your assistance in return for referrals. You can offer to hand out fliers or posting signs, or any other way that doesn’t take much time away from your business. If the seller can provide just one referral that works out, your time will be well worth it.

#5: Buy Better Leads in 2019

A good prospecting strategy includes gaining leads organically, through referrals, and through purchased leads. Combined, these will help ensure that you always have leads to follow through on. In 2019, dedicate yourself to buying the best leads you can. Better quality leads improve your chances of making more sales, thus maximizing your ROI.

If your old mortgage lead vendor hasn’t been providing you with quality leads, then now is the time to change vendors to one that is reliable, experienced, and committed to helping you increase your success in 2019.

RGR Marketing is a Leading Mortgage Lead Vendor for a Reason

RGR Marketing has been providing our clients who are looking to buy qualified mortgage leads with the highest quality leads in the business for more than 20 years. We take a vested interest in your company and go the extra mile to ensure your team is operating at peak efficiency.

We not only provide you with high-quality, validated leads, we also train your team to get the most out of every lead and help you streamline your sales process. Let us be your strategic partner for success, give RGR Marketing a try today.

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