June 12, 2018 | By RGR Marketing Blog

Getting Your Mortgage Marketing Strategy Ready for a Career Summer

Summer is just around the corner. Your business is probably already heating up a bit all on its own – it does this naturally, every year, given the cycles of homebuyers. In fact, it can be easy to let the busy time of year dictate the flow of your mortgage business. But, have you ever wondered just how much business you could get if you really capitalized on the busy time with a top-notch mortgage marketing strategy?

This is your year to take over more of your market share. With that in mind, here are five steps to fine-tune your mortgage marketing strategy just in time for summer.

Step 1 - Define Your Audience

If you don’t know who you are trying to reach, it stands to reason that you’ll have less of a chance of reaching them—not to mention getting them to act (self-select into your funnel). Knowing if you are targeting refinance shoppers or new homebuyers or both is the first step toward building an effective marketing strategy, according to the experts at Root Marketing.

Step 2 - Create Content That Speaks to Your Audience

You need to be generating or outsourcing content generation so that you can engage with your prospective mortgage customers on a regular basis. Content that isn’t a sales pitch, but that engages your target audience and is relevant to what you hope to do for them should be published on a regular basis to your own site, blog, and to your social media pages.

Remember: visual content can be much more engaging than a words-only post.

3 - Use Social Media for What It Was Actually Designed to do: Keep You in Contact

According to the digital marketing experts over at WSI, it’s “kind of a bad practice in general to go into digital marketing with the idea of selling something.” Your customers don’t go on the Internet (especially social media sites) looking to be sold anything. They are looking to connect with like-minded people, or maybe to research the things they are into, or the things that they may be considering purchasing.

The worst thing you can use social media for is making a pitch. The goal of social media marketing is to increase your potential customers awareness of you and what you do. You do this through leveraging the customers you already have, not by making direct pitches on Facebook, Instagram, or Twitter.

4 - Make a Good Habit of Your Marketing Efforts

You can’t do an entire season’s worth of marketing in just one day. But, you also can’t spend half of every day down the rabbit hole of social media. That’s why it’s important to make a habit of social media and content marketing.

Create a schedule and stick to it; marketing is an ongoing process that needs to happen on a daily basis for it to be effective.

5 - Outsourcing the Job of Filling the Funnel

Lastly, if you just don’t have the people or the time to handle marketing yourself this summer, call for help. Marketing your mortgage business well can definitely be time-consuming and requires a certain level of expertise. That’s why many people pay to have outside companies handle their marketing efforts for them. There’s no shame in this.

In fact, being honest with yourself about what you can realistically do well may be the first step towards your greatest success.

A Mortgage Marketing Strategy Designed for a Career-Defining Summer

There you have it: five easy steps to fine-tuning your mortgage marketing strategy in time to have the summer of your career. It’s worth the time you’ll have to invest, finding out just how busy you can get, just how much business you can drive in this summer.

Don’t let the home buying season and the real estate market define your mortgage business this summer; let your marketing plan do it. Better yet: let the power of fresh, high quality exclusive mortgage leads help you define your business this summer; get in touch with RGR Marketing today.

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