Spreading the Word About Solar From December - February
Winter is almost upon us and depending on where you’re located, it may seem like you’re entering the slow season with your solar installation business. Rather than taking the winter as a time to relax and enjoy some downtime, consider doubling down on your marketing efforts and capturing more of the market once the weather warms up again.
Consumers are never more conscious of what energy truly costs and never more open to alternative energy than they are when their winter heating and lighting bills land in their mailboxes. Take advantage of this moment of opportunity to lay the groundwork for next season’s installations by following our guide the best ways to market your solar installation business over the winter months.
Educate Your Potential Customers With Good Content
Content is king. Consumers naturally align themselves with brands that provide them with solid, reliable, and even entertaining content. For bonus points, consider going off message and trying to provide your brand evangelists and potential consumers with content that isn’t directly related to solar energy, but still educates them about what they’re interested in. Content related to organic agriculture, green architecture, and climate change are three great places to start.
Walk Your Mission, Publicly
If you put together your business following a business plan, then you most likely have a mission and values statement already crafted. This mission and value statement will most likely resonate with the consumers you’d most want to reach. Chances are that there are public events in your area that are aligned with this mission and values statement of yours.
If your company can participate in these public events, it gives you automatic access to potential customers. As a bonus, your sales and marketing team may much prefer attending these events to cold calling prospective leads.
Use Strategic Partnerships to Leverage Your Marketing Capacity
The chances are also very good that there are nonprofits and for-profit businesses in your area that you can team up with to co-market your solar installation business. If these relationships are set up with reciprocity in mind, they are almost cost-free and can yield much more robust leads than other forms of direct marketing for solar sales. When you do this, people will begin to associate your solar installation business with established groups and businesses that they are already working with in your area.
Winter Shouldn’t Be an Automatic Down Cycle for Your Solar Installation Business
As the weather turns cold and the days shorten, challenge yourself and your team to come up with ways to creatively engage with your potential customer base. Consumers are ready to hear about alternative energy, and because of rising energy costs, they may be more ready to enter your sales pipeline than at any other time of the year.
If you're having some difficulty coming up with new solar leads for your sales team this winter, don't worry -- just get in touch with RGR Marketing today. We've got the best solar leads in the industry, and we're here to help your business grow.
[Photo via: Modernize]
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