November 10, 2016 | By RGR Marketing Blog

It’s Easy (and Smart) Being Green

For business owners, no matter how big or small their business is, they’re always looking for new ways to save money, boost profits, insulate the business from financial risk, and improve the public’s perception of the brand. Well, going solar can help business owners to accomplish all of the above, and more.

Understanding why going solar is a smart move for every business owner is the first step in closing more commercial solar deals. Want to find out what makes business owners tick, and how to get them to consider making the switch to solar? Keep reading.

Business Owners Can Take Advantage of the Federal ITC

As nearly everyone already knows, residential solar customers can take advantage of the solar ITC, a federal investment tax credit good for 30% of the total cost of installing a photovoltaic array. What many people may not know is that businesses are also eligible for the same tax credit.

However, the ITC won’t be around forever. According to Energy.gov, this lucrative incentive will be slashed to 10% in 2022. That might seem pretty far in the future, but all business owners know that time flies when you’re running a day to day operation. For this reason alone, small business owners might as well take advantage of this opportunity while it lasts, and that’s something you should stress to them when making your pitch.

Going Solar Is Cheaper Than Ever

Some older business owners may remember a time when solar panels were quite expensive, but they’re not anymore. National Geographic found that between 2009 and 2015, solar panel costs dropped by 70%. They’re even cheaper now – making them an affordable investment for many businesses.

Solar Pays for Itself

Before a business owner invests the business’s money, they probably research the ROI they can expect to receive. A person would be silly not to, right?

Well going solar offers an excellent return on investment for just about any business owners. Whether they lease the panels or purchase them outright, solar is an investment that pays for itself – sometimes a lot more quickly than one might think. Stepping in to make these points meaningful during the course of the sales cycle is a wise move for solar installers.

Solar Boosts a Business Owner’s Property Value

If a business owner rents the space where they do business, then they might not be too concerned with the property value. But if the business owner also happens to own commercial real estate, then they’ll be happy to know that going solar will increase their property value. Even better, many states and local governments exempt solar arrays from property tax assessments.

Solar and Accelerated Depreciation

Every business owner’s accountant has probably told them all about accelerated depreciation, especially if they’ve recently purchased any fixed assets. Solar is subject to fixed depreciation as well, and business owners can take a deduction of 85% of the value, all within the first five years of ownership.

Solar Helps Business Owners Save Money on Energy Bills

Would you like to reduce your operating costs? Of course you would! So why would a business owner be any different? Going solar can help them do just that. Whether they own or lease, they’ll start reducing overhead almost immediately after purchasing and installing solar panels.

Plus, they’ll insulate their business from future cost volatility in the process. Remember: fossil fuels are a finite resource, and if history is any indication, the local electric company isn’t going to roll back rates any time soon. Solar energy is a way of locking in a business’s electricity rates for the foreseeable future.

Solar Improves Credibility With a Business’s Customers

These days, it isn’t enough just to have a great product and stellar service. Consumers are starting to hold their favorite businesses to higher standards. They want to support companies that do business in a sustainable, ethical manner.

By going solar, a business owner automatically lets their customers know that they’re just as concerned about climate change as their customers are, and that the business takes its corporate citizenship seriously.

Going Solar Boosts Employee Morale

Going solar is also great for boosting spirits around the office. Employees feel better about themselves and the work they do when they admire the business they work for. Taking a stand for environmental stewardship is a great way for a business owner to build loyalty and to improve employee satisfaction. Have you tried letting a commercial solar customer know about that?

Support a Local Solar Installer

No business operates in a vacuum. Whether a business is large or small, it inevitably relies on a network of other businesses to get anything done. When a business owner goes solar with a local solar installer, they will also be supporting a small-business community in a meaningful way. And when a small-business community is strong, so are the businesses that are a part of it.

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