B2B Marketing Trends for 2018: How Your Business Can Pick Up Additional Revenue

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December 26, 2017 | By RGR Marketing Blog

10 Trends That Will Help Increase Your Profit Potential in 2018

Business-to-business marketing is an industry that goes through changes every year. Some changes are major and some are not as impactful, but changes occur nonetheless. The important thing to know is that these changes are fueled by new and emerging trends within the business.

So, it can be reliably stated that taking stock of the upcoming trends and adopting those that make sense for your business will place you at the head of the competition before these trends become standard operating procedure. With that in mind, here are ten of the hottest trends set to take the B2B marketing field by storm in 2018.

Email Newsletters Will Serve as Important Brand-Building Magazines

Email newsletters were once the rage, but they fell out of favor in the early-to-mid-2000s. The reason people lost interest in them was because they eventually became stale and laden with repetitive information that really wasn’t helpful or relevant.

But 2018 is going to bring back the email newsletter, with a twist.

Instead of the garden-variety marketing newsletter, the re-imagined email newsletter is going to be designed to read more like a magazine, complete with compelling articles that feature original, useful content. Sending one monthly e-magazine will reduce inbox clutter and help build your brand.

Mobile Marketing Will Grow (Even More)

Modern smartphones are marvels of engineering, and in 2018, a concentration on improving your mobile marketing will be required if you want to keep pace with the industry.

A B2B customer is unique in that they tend to make snap-purchasing decisions because their lives move at a pretty fast pace. They don’t have an overabundance of time to spend sifting through information, so they’re more prone to using a company that is present, accountable, and useful to prospective clients.

You can be this company by anticipating your prospects’ touchpoints with your brand and providing them with the mobile-friendly resources they’re looking for.

Business Customers Will Behave More Like Consumers

Google’s latest algorithm update is designed to make one’s search engine results a mirror of human behavior. Therefore, you will need to create marketing copy that reads more organically and naturally instead of being concerned with hitting a certain number of keywords in a paragraph.

Keywords will still be important, but they need to be weaved into the content in a natural way. This will be become more important as voice search becomes more popular.

Storytelling Over Copywriting

Copy that’s written for the B2B marketing field isn’t exactly compelling, but it will need to be in 2018.

Instead of creating boring, stiff, and uncreative content, you’re going to want to write engaging copy that features anecdotes, interactive and interesting narratives, and real-life situations. Ideally, you will want to focus on storytelling instead of traditional copywriting.

By doing this, you will be addressing your prospects as humans, not business entities.

Personalized Marketing Will Become More Prominent

In 2018, you can expect personalized marketing to become a more prominent part of your campaign strategies. This type of marketing speaks to your prospects on a one-to-one basis and in a language that they will react to.

The introduction of more sophisticated systems will make personalized marketing campaigns quicker and easier to produce, and with CTAs that will be all the more attractive to your existing customers and targeted prospects.

Influencer Marketing Will Grow

Influencer marketing has been a mainstay for online B2C marketers for a couple of years now, but in 2018, you can expect it to grow in popularity among B2B marketers. However, it will not be exactly the same as what you see in the B2C sector. Influencer marketing in the B2B field will most likely involve video testimonials and video case studies.

Acceptance of Social Media Marketing

Social media marketing has long been a successful tool for B2C companies, but up until now, it really hasn’t been utilized in the B2B field. In 2018, that is expected to change as more and more B2B marketers will be looking to attract new customers via their social media platforms.

The only difference, is that unlike B2C marketers, B2B marketers will find a greater return on their investments by focusing their social media marketing on a single social media platform, like LinkedIn or Instagram.

Remarketing Returns

Remarketing will make a return in 2018 because it is an affordable and has been proven as an effective means for converting new customers. In fact, in 2013, CMO.com published a study in which it was determined that remarketing can boost an ad’s response rate by as much as 400 percent.

Millennials Are Your Target Audience

Bubblegumsearch.com recently published an infographic online which detailed the research results for the most important digital marketing statistics for the B2B industry and one of the points that were made mentioned the fact that Millennials currently make up more than half of all B2B researchers.

Therefore, in 2018, it will be important to remember that the people reading your marketing messages will more than likely be aged 18 to 34.

Interactive Content Will Become More Important

Interactive content is going to become more important for B2B marketers in 2018 because engaging the target is the goal for any marketing campaign. From including quizzes or surveys in your emails to live-streamed Q&A sessions, interacting with your prospects will help set your company apart from the rest.

Remember, the longer you can keep your brand in front of your prospects, the more they will be exposed to your products and services.

So, there are ten of the top trends you can expect to see in 2018. Which ones will you be implementing? Do you have a trend that you think will come to light in 2018? Let us know in the comments!

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10 Trends That Will Help Increase Your Profit Potential in 2018

Email Newsletters Will Serve as Important Brand-Building Magazines

Mobile Marketing Will Grow (Even More)

Business Customers Will Behave More Like Consumers

Storytelling Over Copywriting

Personalized Marketing Will Become More Prominent

Influencer Marketing Will Grow

Acceptance of Social Media Marketing

Remarketing Returns

Millennials Are Your Target Audience

Interactive Content Will Become More Important

Start making more
money today!

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Contact Us

10 Trends That Will Help Increase Your Profit Potential in 2018

Email Newsletters Will Serve as Important Brand-Building Magazines

Mobile Marketing Will Grow (Even More)

Business Customers Will Behave More Like Consumers

Storytelling Over Copywriting

Personalized Marketing Will Become More Prominent

Influencer Marketing Will Grow

Acceptance of Social Media Marketing

Remarketing Returns

Millennials Are Your Target Audience

Interactive Content Will Become More Important

Start making more money today!

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