July 11, 2014 | By RGR Marketing Blog

Tips for Solar Installers Who Buy Solar Leads

All over the world, the solar industry is heating up. It used to be that solar energy was only really effective in areas that got a lot of direct sunlight, but newer PV technologies have made solar a practical and effective solution, even in areas where overcast skies are a common sight, such as in the Pacific Northwest.

The point is this: chances are excellent that wherever your solar business is located, there are plenty of interested parties in your area. Many local solar installers find that geo-targeted leads are an effective means of getting in touch with prospects in their immediate areas.

However, some solar installers have trouble actually taking these geo-targeted leads from “prospect” to “customer.” Here are some tips to help you do just that.

Pick Up That Phone!

The best time to call your new geo-targeted leads is immediately after you get them. Contacting them right off the bat shows them that you’re on top of your game, and are ready and able to make their dreams of going solar a reality.

Follow Up With Geo-Targeted Solar Leads

Until a lead lets you know in no uncertain terms that they are not interested in what your solar business has to offer, don’t write them off. Use your lead management system to keep track of all your leads, and don’t be discouraged if they don’t respond on the first attempt.

Invest in a Dedicated Sales Line

You may have an automated system designed to direct your service calls to the proper department. While these systems can help you effectively manage the deployment of service personnel, they send the wrong message to new prospects. They want to speak to a human, and if they can’t, they’ll find a more responsive competitor. Get a dedicated sales line to handle the influx of geo-targeted leads, and always be prepared.

“Sign” Your Solar Installation Work

Putting up signs in the front yards of previous customers is an excellent way to establish your business’s credibility in the local community. Your clients will be proud to advertise their commitment to environmental quality, and your business’s name will be seen by thousands of passers-by, some of whom may be your next solar installation prospects.

Stay in Touch With Your Prospects

Some prospects just aren’t ready to commit, but it’s important to keep the lines of communication open. You can use your lead management system to automate this process, but there are other ways to keep your business’s name at the forefront of your prospects’ minds.

You could stay in touch by offering a free subscription to your solar newsletter, in which you cover all the most recent solar developments. You could also provide them with invitations to webinars, conferences, and trade shows. You never know: educating an old prospect on a new tax rebate for solar power may give them just the push they need to finally invest in solar energy.

[Photo Via: Wikimedia Commons]

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