July 15, 2014 | By RGR Marketing Blog

Is Your Mortgage Lead Gen Process Optimized?

Interest rates are low, and home values are rapidly recovering in many parts of the country. Many people are refinancing their home mortgages, and lots of first-time homebuyers are eager to qualify for homeownership. It’s the right time to be in the mortgage business – or at least it should be. For some mortgage businesses, it may still feel like the economy is in a major slump.

If your inbox is empty, your phones aren’t ringing, and your mortgage business is struggling to fill its pipeline with qualified leads, then you may need to optimize your lead generation process. If that sounds like too much to handle, don’t worry. Just read this guide on how to generate mortgage leads, and turn them into money.

Tap Into Your Network for Mortgage Leads

Chances are good that a few people within your network are either actively seeking a mortgage or the option to refinance, or at least considering one or the other. The perfect place to start generating mortgage leads is within your existing network of contacts. Friends, acquaintances, former classmates and business associates, people you meet at social gatherings, and even the owner of your favorite Italian restaurant may all be in the market for the exact services you offer. They’d probably prefer to deal with someone they know and trust. Wouldn’t you? After all, buying a new house is a big decision.

How many of them actually know that you’re in the mortgage business? The answer should be, “all of them.” If you can’t honestly agree with that answer, then you have work to do. Remember, you don’t need to be pushy. The salesperson that is always giving the hard sell at every social gathering will soon find fewer invitations arriving. But do make sure everyone in your extended circle knows that you’re in the mortgage business, and you’d love to have them as clients.

Create Synergistic Partnerships to Generate Mortgage Leads

Real estate agents make ideal partners for those in the mortgage business. They’re in touch with your potential clients every day of the week. Get in touch with busy local real estate agents, and ask for a brief appointment. Show them what your company has to offer, and how it stacks up against the competition.

They’ll benefit from having a trusted mortgage company to send their valued clients to, and you’ll benefit from having a healthier roster of prospects.

Optimize Your Online Presence for Increased Mortgage Lead Generation

Tech-savvy mortgage professionals know that it’s not just about being online, it’s about making your web presence work for you. When your social media profiles, search marketing campaigns, and email marketing efforts are fine-tuned and firing on all cylinders, the result is a pipeline full of qualified leads.

Are you not seeing your web traffic converting? Perhaps you need a better landing page. Is your current social media presence not really driving engagement? Perhaps you’re being too “salesy,” and not connecting with your prospects on a personal level.

You can research all of these things online and attempt to do them yourself, or you can choose to hire a specialist who knows exactly what they’re doing. Either way, getting your online presence in order is a must, given today’s fast-paced, competitive mortgage market.

Purchase Leads May Be Right for Your Mortgage Business

Purchasing leads from a reputable lead generation partner is another way to increase your flow of qualified leads. Dedicated mortgage lead generation companies have extensive networks, strong partnerships with related businesses, and online presences that are optimized to draw in qualified prospects.

Purchasing qualified mortgage leads is an investment, but those who buy their leads from reliable, trustworthy partners are typically quite pleased with the ROI.

[Photo Via: Wikimedia Commons]

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