December 22, 2015 | By RGR Marketing Blog

Internet-Generated Leads Could Get You New Clients in 2016

We mean that metaphorically, of course. If you’re a mortgage broker in 2016 and you’re still relying on your telephone as your sole source of new leads, well, you might have bigger problems than we can solve.

But for those of you who are aware of the massive marketing power of the Internet, we have some tips on how to make the next year a very profitable time for you.

Mortgages Sell Themselves

The good news for you is that, as a mortgage broker, you have a product that practically sells itself. Homeownership is a big part of the American dream, and you offer a golden path to that dream: the mortgage.

No, there’s no shortage of clients out there that are eager to buy what you’re selling. And you don’t need to persuade them that buying a home is a good idea; they’re already sold on owning a home. You just need to sell them on working with you.

The “You Factor”

They have plenty of options, after all. A quick Internet search will reveal plenty of competitors offering exactly what you’re selling. What can’t they offer? You!

You’re an expert. You offer some of the best mortgage products in the industry. You provide top-notch customer service. You’re eager to demystify the mortgage loan process and help them make their dreams of homeownership a reality!

But you have to convince potential clients that the “you factor” is something they need to invest in. And you can’t do that if you never get a chance to speak with them.

Give Your Marketing a Boost

Now, we’re confident that you have certain parts of your mortgage lead generation pipeline dialed in at this point. But we’re also pretty certain that you wouldn’t be reading this article if you had more clients than you could handle.

Are you looking for more mortgage leads in 2016? Use the Internet to your advantage.

Make Your Mortgage Website Work for You

Do you have a website? Great! Does it look like it was designed in 2002? It may be doing more harm than good.

A stylish, up-to-date, and user-friendly website is a must in any business. Having a tacky website makes your mortgage business look almost suspicious. Potential clients may think, “Well, if they can’t afford a modern website, they must not be doing too well.”

Your prospects won’t want to involve your mortgage business in one of the biggest investments they’ll ever make if it looks like you’re barely hanging on.

Invest in a website refresh. It doesn’t have to be too fancy; sometimes a minimal approach is best. But it should be simple to navigate and easy on the eyes, and it should provide a clear call to action that's designed to fill your lead pipeline with potential customers.

Socialize Your Mortgage Business

A single, well-managed social media account can do wonders for your business. Don’t fill your followers’ feeds with ads; instead, make an effort to share relevant, entertaining content that establishes you as a thought leader in the mortgage business, and to engage with potential clients on a human level.

Buy Leads From the Pros

Don’t have the time to spend on social media? Not interested in upgrading your website? Well, you may want to consider purchasing mortgage leads from a lead generation partner.

When you buy leads from a reputable Internet lead provider, you’re able to take advantage of the sort of marketing reach that would take lots of time and money to build on your own.

And hey – even if your existing lead generation strategy is already working fairly well, there’s nothing wrong with having extra leads to keep your sales team busily closing mortgage deals!

[Photo via: Smallbiztrends]

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