4 Mortgage Industry Trends To Boost Business- Mortgage Marketing Ideas

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April 14, 2014 | By RGR Marketing Blog

The mortgage industry was off to an interesting start in the 1st quarter of the new year. There have been many changes in regulatory policy and restrictions that we’ve been keeping you up to date on. There have also been a few new trends appearing that can help you generate mortgage leads and stay connected to your current customers. If you’ve been off to a slow start, here are 4 trends to help pick up your business the rest of 2014.

1. Scheduling All Your Social Media Posts To Attract Leads Daily

Social media continues to be at the forefront of a quality marketing strategy. It can be overwhelming when you consider all the channels you may want to keep up with. Twitter, Google+, YouTube, LinkedIn, Facebook. These platforms can help you connect directly with your customers and generate mortgage leads, so you want to keep your feeds fresh and relevant.

Using a social media scheduling app like Buffer, is a great way to do just that. It’s a huge time saver because you you can upload all your posts for the week. It also helps you to analyze channel performance so you don’t waste time posting on a channel that doesn’t convert on your website. Schedule all your posts for the week to all you social media networks and you can experiment with content type ratios, times of day and the best days to post.

social media management

There is even a handy little feature built into Buffer that will make up to 5 suggestions on what you should post. From quotes to inspiration, to industry trends. Also, Buffer happens to be free for up to 2 accounts!

2. Video Marketing: Now’s The Time To Try It!

Video marketing for most industries is all about creating short entertaining videos. What's trending are whiteboard and animation videos. Here’s a popular ‘whiteboard style’ video that has been added to the Moz blog as a whole series of posts.

Think of what knowledge you have to share and share it with a whiteboard style video. Just look at the social media shares this video got! An added development bonus would be to offer an embed code, so people can share your video on their own websites, thus building links for you.

smart video marketing

Image courtesy the Moz Blog

Use these styles of video to discuss interest rates, surprising industry facts, and tips about getting a mortgage. To save even more time and money, you can turn older blog posts into videos. This is a great way to find new mortgage leads and also revamp old content. Take advantage of other video sharing sites like MetaCafe and Vimeo. It is important to generate traffic from any and all sites when you are just starting out, so you can test what works.

The best platform for sharing videos is still YouTube. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network, with over 6 billion hours of video watched every month on Youtube - that’s an hour for every person on earth!

3. Content Marketing: Keep Them Reading!

One of the most successful marketing strategies for mortgage leads is educational content such as Ebooks and blog posts it helps you attract customers and establishes you as a leader in your niche. It also is the most investment as far as time, money and strategy are concerned so make sure you have a content strategy before you take the plunge!

The rewards in investing in your content strategy are things like:

clarified business goals
defined target audience
established brand voice, tone and style
What channels you will use for content marketing

When you regularly communicate with your prospects through your blog, you are building trust. Once that trust is earned, thats when you will start to see conversions if you have established great landing pages. If you are already blogging, start blogging a couple times a day as fresh content has always helped generate mortgage leads. Focus your content marketing on “how-to” articles. This has worked great for other industries. You can also liven your blog up by adding video instead of just pictures. This is a great way to get more backlinks to your website for SEO purposes. As with any marketing online, you want to make sure that it engages your target audience and is sharable.

Once you have established your blog and have some regular readers, it may be time to consider putting some of your best content behind a “gate” - Let your visitors fill out a contact form and collect email addresses of those for use in email marketing, give away your larger and longer form pieces such as ebooks or webinars to those who have shared their contact info with you. We shared some effective tips for email marketing on the blog.

4. Webinars: Solve Your Customers Problems And Create Loyalty

smart webinar marketing

photo courtesy of Inside Mortgage Finance

Webinars are truly an underused marketing strategy. We are guilty of it ourselves! Many companies successfully use webinars to sell and inform their target market about product or services. You can generate mortgage leads through social media and then send them to sign up for a webinar. Look at what Inside Mortgage Finance has done - built a page on their site dedicated to hosting and archiving all their insider information. This can be a tool to close a lead depending on how long the webinar is. A perfect length webinar is between 30-60 minutes during the weekdays. Depending on the product, the closing rate can be as high as 50%.

Here are some other marketing strategies to try this year:

Email Marketing with dedicated landing pages
Kindle Marketing -a place to market your ebook

The trends in mortgage will work to boost business for both lenders and brokers. When looking for mortgage leads, the trend is still to buy leads online. The conversion rates are still higher than many other marketing strategies. Internet leads have become more cost effective compared to traditional marketing options. The same rules still apply for picking mortgage leads:

* Fresh * Quality * Exclusive

Luckily, we have all three at RGR Marketing.

Let us know how we can help you by leaving a comment below! You may want to ask us how we can double your business with our fresh leads.

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1. Scheduling All Your Social Media Posts To Attract Leads Daily

2. Video Marketing: Now’s The Time To Try It!

3. Content Marketing: Keep Them Reading!

4. Webinars: Solve Your Customers Problems And Create Loyalty

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money today!

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1. Scheduling All Your Social Media Posts To Attract Leads Daily

2. Video Marketing: Now’s The Time To Try It!

3. Content Marketing: Keep Them Reading!

4. Webinars: Solve Your Customers Problems And Create Loyalty

Start making more money today!

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